top of page

Golden TWIG 8/24/22: The International Mariachi Festival

This week, our Golden TWIG (This Week in Guadalajara) goes to kicking off the International Mariachi Festival at the Folklore event offered by the City this past MondayIt was unexpected. It was awesome. Now make sure your are prepped to take full advantage of the famous International Mariachi Festival!

Why? The Festival is the pride of Jalisco and celebrates its 29th year! This unique event promotes and empowers Mexican women as a symbol of strength and fairness, with the capacity to be able to demonstrate their vocal qualities and knowledge about the icons of Mexicanity; the mariachi, the tequila and the charrería.

Where: All over the City. From the Kermes on Plaza Liberación, to the Mariachi Galas presented at the majestic Teatro Degollado, be part of 8 days of intense artistic and cultural activities.

When: Everyday from Thursday 8/26 to 9/3.


  • Some historians trace the roots of the sounds that inspired mariachi music back almost 500 years, to the musical traditions of the indigenous peoples of the region. Others say it was only born as a result of the arrival of European influences, and claim that the name comes from a French word for a big wedding party (mariage). What’s definite is that this music is one of the most important cultural representations of Guadalajara, Jalisco, and arguably the whole of Mexico.

  • What all music historians agree on is that the sound originated in western Mexico. The traditional mariachi has evolved from a group of stringed instruments such as the guitar and the violin, into what we now think of as a mariachi band, which includes the trumpet.

  • Its influence has been so great in Mexican culture that it’s one of the country’s most important cultural exports. Since 2011, mariachi has even been declared by UNESCO to be part of the Intangible Cultural Heritage of Humanity.

  • The Government of Guadalajara reopens the doors of La Concha

  • acoustic, called today "Conchachela" to host different events,

  • so the presentation within the Festival could not be missed, the

  • participation of a mariachi that will merge their music with the genre

  • rock, basically aimed at the youth, giving the mariachi a twist

  • different and entertaining.

Special tip: The main concerts take place in the Teatro Degollado, but there are also some presentations in public squares all around the city. Some of the concerts are performed by mariachis from other countries who have came to Guadalajara to take music and singing lessons as part of the festival. Check the full program International Mariachi Festival!

Emotions you may encounter: Awe. Pride of living or visiting Guadalajara. The urge to get tickets NOW as most events are sold out!

For more wonderful events occurring in Guadalajara now (from unique events and dinners to concerts, museums and festivals) check regularly or subscribe to We are on Instagram: @thisweekinguadalajara and Facebook: @thisweekinguadalajara

Contact us anytime you have ideas and suggestions. Together we will make TWIG the most comprehensive website for all Entertainment in Guadalajara!


Armelle, Nidia, and the TWIG Team!


Recent Posts

See All


bottom of page